Get to know Empório Essenza
Timeline
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The Business 2005Founded in March 2005 by members Lencaster Foresti and Patricia Foresti Fattini, aiming at the development of quality cosmetics, ethics, transparency and respect for consumers and customers.
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The Headquarters 2006Its headquarters is opened up in the city of Marau/RS with the name Essenza and begins to develop the first products.
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Identification 2007Inspired by the scents and sensations of the Gaucha Mountains Region, it begins to develop the first products based on grape and wine. It signs partnerships with sale spots, mainly wineries, and begins to participate in fairs and events.
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Factory 2010In search for more productivity and better service to its partners a new manufacturing plant is opened in the Industrial District of Marau.
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Franchise 2013Update of the business model that foresees the expansion in the form of franchises. We have become members of the ABF-Brazilian Franchising Association, in search for more knowledge and expertise in the market.
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Repositioning 2014
It gains a new visual identity called "Empório Essenza", which brings together the values and origin of its products in a brand that translates the delicacy of details and the concern for well-being. The franchise process begins, the pilot store is opened in the city of Gramado and kiosks in the cities of Passo Fundo and Lajeado.
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Reformulation 2016A new manufacturing plant is opened in the Industrial District of Marau in search for more productivity and better service to its partners. Reformulation of sales spots in the shape of shops or kiosks, with a new furniture design.
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Expansion 2018In constant growth. The industry expansion is opened with a new, wider and more modern space with 3.000 m2. Registration of the franchisees’ convention with the presence of 22 franchises from all over the country.
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Brand Strengthening 2020
In the year the company celebrates its 15th anniversary, we reached the number of 30 franchises with the openings in the cities of Canoas and Porto Alegre/RS, adding up to the others spread throughout the states of Brazil. The expansion of the business together with our franchisees’ network establishes the strengthening of the brand, always thinking of our customers’ well-being. -
Concept statement 2021
After much study and planning, in the 2nd half of 2021, we presented our new Kiosk and Store model. A concept 100% inspired by our roots and inspirations: Serra Gaúcha.
Based on a classic architecture, which represents, in small exclusive details, all the care, affection, love and well-being that Empório Essenza transmits through Aromas and Cosmetics.
